Why Do Healthcare Professionals Need Media Coaching Now More Than Ever?
The trends in healthcare are changing rapidly, and you don’t have to be an expert in marketing, or statistics to see that. We are not only talking about the increasing costs of health care, but we are also talking about the way the nation’s health care professionals and organizations are interacting with the general populace through the media. People are getting to watch doctors, nurses and researchers speak on talk shows and interviews more often than ever. The topics usually range from health awareness to compliance policies of the central government.
When you watch fellow medical professionals face the camera with confidence, you cannot help but feel a tinge of jealousy along with awe. What if we told you, you can do it too? Media coaching can get you ready for an interview on any medium. You can be just as confident and charming under the limelight as your contemporary medical professionals.
Here are a few ways media training can help every healthcare professionals out there –
1.Delivering the key messages to your audience
When the time comes to face a live audience or a TV camera, many people just freeze. You need specialized training to know how to look, how to speak and how to deliver your message confidently. People will not just listen to your words; they will pay attention to your expressions, the words you stress and your gestures. Medica coaching can help polish these factors.
2.Prevent media misquotes
People believe that they have to be celebrities for the media spokesperson to misconstrue their words. Well, that’s a fallacy. It is easy for interviewers and journalists to misquote the interviewee, sometimes unintentionally and sometimes on purpose. Receiving media training can help you remain uncontroversial throughout the interview and eliminate the chances of misquotes.
3.Increasing credibility in the field
Doctors require a strong reputation to build and expand their practice. Going on TV interviews and talk shows will open the doors to new opportunities in your career. You can become the spokesperson for special research groups. It will impart a credible reputation to anyone’s professional life. Media coaching classes can help you craft simple, correct messages that resonate with listeners of all groups.
4.Preparing for tricky interview questions
It is never easy in life to face a few questions. When you are going on national television or giving an interview to a well-known magazine, you must be very cautious while answering these uncomfortable and controversial questions. We know how much people love scandals, but no healthcare professional wants them in their portfolio. Proper training can help you answer these questions with neutral facts while bypassing the contentious details.
5.Avoid the “no comment.”
We have always thought, being able to say “no comment” to someone is the coolest moment ever! However, audiences say otherwise. Personalities, who avoid notorious questions, altogether do not enjoy popularity with their target audience. Saying “no comment” is like sealing the door of your future fame and success permanently. Media training can teach you how to avoid it, yet retain your reputation in the professional field.
With media training, healthcare professionals can learn many new techniques like bridging and pivoting.These can help promote their personal accomplishments while answering all relevant interview questions.