Category: Technology

Video is becoming an increasingly important part of digital marketing, mainly due to its prominence in overall internet use. A perfect combination of visuals and audio has mass appeal that can become viral and spread to other viewers. However, video alone is not enough to achieve online fame. Marketers and filmmakers must ensure that each video possesses some of the following qualities to reach and compel the desired audience.

Technical High Quality

Perhaps the most important aspect to oversee in all video marketing content is the production quality. Even small businesses must invest in high-quality video and sound equipment, as well as props, lighting, location and other components. A qualified, experienced cast and crew must also work on each production. Video that uses low-quality equipment or is run by amateurs can negatively impact the brand and decrease interest and sales. Eyal Gutentag‘s marketing guidance of ZipRecruiter, for instance, results in the release of high-quality videos.

Strong Message and Storytelling

Besides high production values, a marketing video must also have something to say and should say it well. A successful video includes a strong, clear message that the viewer can easily understand. Additionally, the message must be conveyed through a story that is concise, simple and appeals to emotion. After all, up to 95% of all purchasing decisions are made from the buyers’ subconscious minds. Ensure that the plot, writing and acting grab the viewer emotionally.

Call to Action

Just as with any marketing campaign, every video must end with a strong call to action (CTA). An engaged and active audience is ultimately more beneficial to the advertisement efforts than a passive one. Whether the action incites the viewers to learn more about a product, purchase said product or share the video through social media, there must be a strong statement that encourages the viewer to act.

Video is still an effective marketing tactic that professionals should learn to embrace. By producing high-quality video that delivers a compelling message and encourages action, companies can increase exposure, engagement and profit.

Video streaming options have increased the joys of video and television fans. At the same time it has also raised their worries because unlike viewing television programs on the cable network, they must stay alert about copyright infringement and related legalities when viewing content by using some streaming app like Kodi.  The concern is growing among Kodi users as the crackdown on illegal streaming is gaining momentum thereby forcing them to look for Kodi alternatives. There are reasons for viewers’ concern because many add-ons have fallen short of the legal requirements that have resulted in court cases. It needs special mention that the illegal infringements happen for the way people use the software which in its basic form is not at all illegal.

Beware of Kodi add-ons

Since Kodi is open source software, it has a huge community backing that keeps creating various add-ons for providing better options of viewing, and it is the third party Kodi add-ons that can pose legal problems. In a bid to attract viewers many add-ons provide illegal and free access to users who can view TV series, Sports, movies and premium channels, Live sports, etc.  for which they would have otherwise paid fees. Therefore, if you are planning to buy some fully loaded Kodi boxes, be ready to deal with the downside that comes with it.

VPNs help to avoid problems

It might appear that viewing Kodi streaming is quite a headache as you must continuously verify the legalities before accessing content but there is a comfortable way of doing it. To see Kodi without being caught in any legal tangle, you should use a VPN that helps to maintain anonymity when browsing the internet thereby preventing ISPs from block access and avoiding any legal action from copyright holders.  Since VPNs keep the traffic encrypted, you enjoy complete privacy in viewing whatever you want. Look for a free VPN for android for carrying the entertainment package with you on your smartphone.

Check for VPN compatibility

 Although all VPNs provide the primary protection that users seek in maintaining privacy, all VPNs are not alike especially with respect to the devices used for accessing the internet. Therefore, you should check if the VPN that you select is compatible with your device. In addition to the compatibility, you should also check the connection speed because the best bet is to look for VPN services without bandwidth limit and without any chances of throttling.

Choose some alternatives

To keep away from worries and anxiety when using Kodi, you can look for some viable options like Stremio, Emby, Plex, Terrarium TV, Media Portal and Infuse. As the possibilities of using Kodi are diminishing at a fast rate due to the legal issues surrounding the add-ons, it makes good sense to bank on the alternatives that can satisfy your appetite for viewing exclusive shows and TV programs.

Despite Kodi being a superlative streaming app, the ground realities are compelling viewers to explore alternatives that have enough qualities to make you forget about Kodi.

When you are on a limited budget, like when you are managing your small business, let not SEO and marketing become a pain for you. You know you cannot survive online in e-commerce without SEO and online marketing. But worrying about it while looking at the high priced SEO and marketing packages by SEO giants will not help you in any way. Rather you may try and understand some simple SEO logics to implement them and share the burden somewhat. This way, you may divide things amongst your team, and wait for that golden time to come, when you generate enough revenue from the small business to employ or hire your own chosen SEO team.

You know that you will need SEO services throughout as long as you hold a place on the web with your business website. And hence, this project is going to be a lifetime project where you will sooner or later have to tie up with an SEO expert or team that works round the clock for the site’s rank and traffic.

Enhancing the early effects of SEO

Pumping the SEO line with full force and yet getting little results? Well, that’s not your story only. It’s almost the same with every small business who feels they are too ambitious to get startling fast results in the first 1 week of SEO and marketing. It doesn’t happen that way actually. It takes time, patience, and consistent work on this path to get to that rank. However, some smart tips and tricks can be tried to quicken results or enhance effects.

Tell your customers why you are special

Every business wants customers and revenue generation. But what draws customers to you is important to understand. Why would the customer leave or ignore your rival and come to you? That’s just because you are offering something which others are not! And you must tell and pinpoint those factors before your readers and visitors. That’s how you grab attention.

Hence, on your website, during on-page SEO, and also through blogging, guest posting, social media interactions, etc., tell people why you are special, and what you are offering. Find out relevant keywords which help express this, and use them with your links.

Spot the technical issues

Great looks, colorful graphics, robust design, all look great and successful attracts users. But the search engine gets attracted to give the site a nice rank only when the main aspects work well too. For this:

• Focus on speed of loading
• Repair all broken links in the site
• Delete duplicate contents wherever possible and convert the rest into canonical contents
• Focus on pages not optimized and work on them

When you fix these technical issues, the site gets ranked better with time as the search engines can crawl through all the pages and extract the relevant contents from them all.

Make sure on-page optimization is correct

Often small businesses focus on just placing targeted keywords all over the website and focus on other sides of on-page optimization. The meta title, meta description with primary keywords and the keyword rich optimum keyword density content is of special importance.

Enroll in Google My Business

This is perhaps one of the most important steps you can take to enhance the site visibility and make an impression on the users. For this, you must register on Google business. You will have to fill out data about your site in relevant fields. Fill out all the information correctly, and try not to leave any field blank. Finally, choose the correct business category to list them under that. You may also include questions and answers, which customer generally ask about your product or service. As you get more reviews and ratings by customers, the ratings on Google business improves. This can be great exposure for your small business.

Enrolling to local business listings

In the whole game, do not forget listing your site into the local business listings. Find out all online directories of local business listings, and get enrolled to them. In the process also research how to write an RFP, and write an apt one. The better you distribute your business information, address, phone number, timing, etc. in the local listings, the better for your visibility.

Local link exchanging

Try link exchanges with locally based businesses in other domains. There is no point exchanging links with your rivals. But you can certainly find other businesses in other domains in your area, and exchange links with them. This will help you get strong local SEO.

Schema markup addition

Adding simple code to the site can add schema markup which in turn makes search engines show interesting snippets about your site. Snippets contain business name, ratings, contact number, address, business hours and such to the point important info. Local small businesses can also get a schema added.

Collect customer reviews

You can always encourage your customers to add reviews to your site or business listing. The more reviews you get, the better your position get in search engine ranking. Rewarding consumers for submitting reviews is a rich idea.

Video marketing always rocks

Creating exciting videos, uploading them on YouTube, and populating your facebook page and YouTube channel with loads of videos which are useful and product or business-centric is a great idea. This can help you spread more and more links on the web, embedded in the videos. Also, videos add to more appeal and tell your story in motion to the interested listeners.

Try paid listings too

Do not just rely on organic results for months. When it’s about our business, you must also use ways which work fast. That is why investing somewhat on the paid listing is also necessary from time to time in between.

Finally

Take your small business to the next level using the power of the internet and online marketing through these absolutely working tips. SEO and marketing work hand in hand, in boosting small business, when you focus on the right things at the right time.

Are you thinking of employing the services of an SEO firm? Then the first question you have to think is what the types of services do they provide to clients? An SEO company is diverse and will serve as a one-stop source. Once you get in touch with an SEO company, you can avail their solutions for improving your business. SEO professionals will involve their skill and time in the domain and are adept in every issue that entrepreneurs face. Whenever you feel your brand is not getting the results, getting in touch with the best SEO Company will be the right choice.

Service Portfolio – A Glance

When you hire a good SEO company in Singapore, you can avail the following services namely,

• Web Design- You will find that it is one of the critical services that an SEO company provides to clients. They will leave no stone unturned to work and provide you with efficient web design services. After all, it is a good design that will act as a critical step in creating brand value and identity for online clients. It is your fundamental responsibility to grab the attention of your visitors, and there cannot be a better way to do so than providing them with responsive web design. An SEO professional will possess the needed expertise in building an impressive site.

• Internet Marketing- SEO professionals have a thorough understanding of online dynamics and can assist you with online marketing. An SEO agency will use the latest methods including search engine ranking for the visibility of your site in Google. Placing the right keywords is also extremely crucial because it will help a great deal in making the site visible. To know more visit SEO Singapore Services

• Quality Content- When you join hands with the right SEO firm you are sure to get appropriate and excellent articles. Posting irrelevant content is the biggest mistake most people make. This can make your brand appear amateurish. It is the SEO expert that can provide you with original, fresh and quality content.

• Social Media- This is the age of social media. Just creating and maintaining a site will not suffice but having a presence in social media is also equally important. Managing social media in the right way is crucial for creating your presence online. Being in this industry for a good number of years they know every tactic for grabbing the audiences online.

• Copywriting-An SEO Company will also offer you with copywriting services. This is a method of inserting the keywords naturally in copy as well as writing the same in a way which will make it attractive to all who browse your site. An SEO expert will track where the site provides a chance to augment the keyword and improve it which in turn will improve the rating.

Apart from these, there are many more services that an SEO company can offer. Depending on the budget you can choose the best SEO package. These experts will bundle every service which they provide and deliver an immediate solution.

There was a time asbestos was ubiquitous in several industries. It was cheap, easy to use and it became a part of many household items. Roofing, ceiling tiles, flooring, insulation, and pipelines have used asbestos extensively. Most of the construction materials use asbestos in the easy to control and morph form. Thankfully, the non-friable type of asbestos does not chip off as easily as the brittle, friable form. Unless there is extensive hammering, drilling or strong physical impact, bonded asbestos does not enter the air in microfiber form.

What is Australia’s relationship with asbestos?

Asbestos is dangerous, and there is no doubt about it. However, there is some confusion as to how it affects the human health. During work on old insulation, roofing or flooring containing asbestos these structures release the mineral into the air in the form of micro fibres. These fibres are indestructible. Ironically, that is the property that made them an integral part of the construction, plumbing and engineering fields. The fibres are stackable. They can bond with each other and settle down in hidden spots for years. Asbestos enters the human body through inhalation. They enter the lungs and cause scarring or fibrosis in the lungs.

The increasing incidences of asbestosis and mesothelioma in the country have a direct relationship with Australia’s history of asbestos mining and use. The last asbestos mine was in Wittenoom. It was an active site for blue asbestos mining. Several studies affirmed the deplorable state of the working and living conditions of the residents of the area. In 1978, the government finally adopted a policy that would later phase out the activities in the mining site and the town. Currently, it is a well-known contaminated site, and the government has spent close to $1.4 million on the site. Since the early 1950s till about the late 1980s, Australia’s economy relied heavily on asbestos mining and use. It is understandable that the minerals made their way into several homes, automobiles, offices, and industries.

When should you consider calling professional help for your asbestos problem?

Even today, older homes in several towns have asbestos in their roofing, floors, inner walls, electrical wiring, and plumbing. Ageing and wearing is a constant threat to the integrity of building materials. With continual wear and tear, it is possible for the asbestos to mix with the water in the pipes or the air in the vents. It threatens the well-being of the occupants in more ways than one. Currently, at the height of the DIY era, asbestos poses a different kind of risk. There is always a chance of awakening the sleeping assassin. Here are a few reasons you might want to consider asbestos testing & disposalat your home –

1. You are thinking of starting DIY repair and remodelling projects.
2. Your home is vintage. Any building that dates back to the 80s (at least) has a high chance of containing asbestos.

• Recent natural disasters or human-made crisis has disturbed the structure of the building.

1. Your basement, attic or storeroom has old piles of building material that might contain asbestos.
2. You have found out that your town or city has a high level of environmental asbestos concentration.

Homeowners often underestimate the dangers of asbestos. If there is going to be a “dusty work” inside your building, you should always opt for professional asbestos testing.

Why is training necessary to take care of asbestos sampling and abatement?

Australia has stringent rules on asbestos abatement. Safe Work Australia and the Work Health and Safety Act 2011 entail that the unit working on the abatement process should ensure the complete safety of the people working at the site. According to the WHS Act and the WHS regulation, the owner of the property and the provider of the removal services should communicate with the people, who are working there, the neighbours, and anyone else under the possible influence of the deconstruction.

Only trained personnel with relevant certifications can legally remove asbestos from areas larger than 1 square meter. He or she is the competent person, and he or she should meet the following criteria –

1. The person should have certification in asbestos assessor work as per the VET course.
2. He or she should have certification for the removal of class A asbestos or Class B asbestos from the completion of VET courses.

• The person should have experience and qualification in health and safety at the workplace, along with science, construction, building or environmental health.

The training they receive is extensive, and it pertains to –

1. The nature of the hazards of asbestos.
2. The effects of the material on a person’s health.

• The methods and tools fit for the job.

1. The risk control measures.
2. The minimisation of the risk of releasing the material in the air.
3. Choosing and caring for the PPE.

• Modern decontamination and disposal methods.
• Emergency measures to restrict contamination.

What should you do, in the case you have to DIY the asbestos testing?

The testing and disposal of asbestos-containing material is the duty of trained professionals only. If you are interested in carrying out the removal process on your own, you must remember the following points –

1. You should inform the neighbours. Set up signs that declare the nature of your work.
2. You should have the correct tools. Refrain from using powertools, hammers, and saws. You should have PPEs for the process.

• Always find out the decontamination facilities and disposal options before you take the ACM out of its place.

1. The PPE, tools, and clothing during the abetment of asbestos require special attention after the work is over.

It is safe to say that hiring a professional asbestos disposal company is the wisest decision. Whether you are thinking about a public building or a residential building, you will be risking the exposure of many people to dangerous material. Skip the skimping and the DIY urges. Pick up your phone and call in professional help, who know how to deal with this severe problem.

Being arrested is quite stressful, irrespective of whether you are guilty or not. When you are in jail, you will realize that it is not a good place to be because you do not have any freedom. Furthermore, jails are usually cold and the corrections officers are often very unfriendly. You may also be harassed and bullied by bad inmates in your cell. This is why you need to get out of jail as you await your trial, and the best bail bond agents can help you out. Here are a few things that you should expect from the right bail bondsman.

Have a license

To practice, seasoned bail bondsmen must have the necessary licenses. Most of these companies will gladly provide you with proof of their valid and current license, or they will display these documents in their offices for all to see. You should be suspicious and wary of companies whose licenses have been revoked or suspended for whatever reason. With a fully licensed bail bonds company or agent, you will always be guaranteed of excellent services because they adhere to the rule of the law.

Provide everything in writing

You should ensure that your bail bond agent provides all documentation of your payment contract in writing. This should include the interest rates, due dates, and amount of installments. A good bail bond agent should ensure that all itemized expenses and all receipts associated with your bonds are provided in writing. This will come in handy throughout the period that you will be working with the bail bonds agents.

Perfect Reporting Requirements

When it comes to a bail bond, you should take time to ensure that you know all the reporting conditions that are associated with it. For example, current housing reporting requirements, drug testing requirements and employment requirements must always be offered to you in written form. Your Castle Bail bondsman should be clear about what is expected of you to ensure that you do not violate any set rules and regulations.

Clearly spelled out Forfeiture conditions

A good company will elucidate the consequences of having a forfeited bond. Take time to read these consequences before making a decision. Make sure that you keep off bail bond agencies that set unreasonable conditions in the event when the defendant is unable to meet the terms of the bonds. It is always best that you choose an agent who will only surrender the defendant after the courts order their bail bond to be forfeited.

Clear collateral terms

A good bail bond agent will ensure that clients understand their collateral terms. They should clearly tell you when and how your collateral will be returned to you. You need a bail bondsman that guarantees timely return and delivery of your collateral after the bond money has been exonerated. This is important because you do not want to get any surprises or unexpected changes in the future with regard to your collateral.

Incarceration is a challenging and scary experience for the defendant and his/her family. This is why you need a bail bondsman that offers felony bail bonds and misdemeanor bonds 24/7. With the right company, you will be guaranteed that your loved one will be released from jail without much hassle, and as quickly as possible.

Is the electrical system of your house safe enough for your kids? Do you need to install solar energy systems on your terrace? Or do you need to renovate the lighting system of your living room? These are some of the questions we face in our everyday lives. Electrical services are the basic requirements of every household. Many companies have come up that offer a wide range of electrical services to address all your worries related to the electrical system of your house. Inland Northwest Electric is a popular name in this industry. Note below the services offered by such companies:

• Installation, Maintenance and Repair Services: The companies install, maintain and repair electrical systems and related hardware such as interior and exterior lightings, emergency and exit lights, switchboards, electric panels and motors, electrical appliances and circuit breakers. Electrical appliances such as ceiling fans, air conditioning systems, power conditioners, home generators, commercial generators, solar systems, exhaust fans, EV chargers, etc. need professional expertise in installation and repair owing to the level of risk involved in the task. They also offer electrical rewiring services.

• Electrical system upgrades: If the infrastructure of your house is too old to accommodate modern technologically advanced appliances, then the electrical panels need upgrades. It helps in preventing smaller issues from converting into larger complications. Moreover, modernized electrical panels are much safer and reliable than the ones that were prevalent earlier. Constant tripping of circuit breakers also calls for a circuit system upgradation.

• Energy Audits: Energy audits can assess the power consumption of your house and its electrical needs to keep a check on your energy bills. Energy saving electrical systems and correct placement of the same can drastically bring down the electricity costs. Hence an electrical wiring inspection is essential for checking energy wastage. 

• Lighting services: If you are looking to renovate the lighting systems of your house for it to look new again, then these companies can help you assist in choosing and installing the right kind of light systems. Track and accent lighting are one of the affordable options that add grace to your personal spaces. Recessed lighting is a more contemporary and inexpensive option that can light up the darkest of the spaces adding a decorative look to it. Holiday lighting and specialty lighting can set the theme and mood for your special occasions. Landscape lighting, on the other hand, can rejuvenate the entire surroundings of your house. 

• Other Lighting services: This includes: 

• Installation of commercial ballasts to limit the flow of electrical current
• Installation of motion sensors for safe exteriors
• Retrofit lighting to deal with the constant blowing of fuses
• Installation of transformers and light dimmers for energy conservation

• Electrical safety services: Installation of child-proof outlets can prevent any injuries or accidents. Regular inspection and identification of the level of electrical safety can prevent human injuries and property damage arising out of electrical issues. The electrical codes of your home must be updated on a periodic basis to avoid electrical hazards. Every building needs protection from power surges as they can damage expensive electrical appliances.

Contact an electrical services expert now for a safe and secure house!

Many consumers wish to invest in software stocks but are never sure about how to value them. However, even venture capital firms do not have standard techniques that guarantee accurate valuations of software businesses. This is because some software companies may have low profits, unappealing price to earnings ratios, and non-traditional business models, but offer good value. Here are a few factors to keep in mind when investing in software stocks.

Partner Profiles

Software business revenues can be affected by a partner, for example, a depending source like search engine rankings for virtual businesses or a hardware provider for tailored software offerings. For example, some versions of the Linux operating system can only run on a specific hardware, and consumers may need to buy a particular hardware from a specific partner company. Any indirect or direct conflicts in the infrastructure and revenue of the business model between these two dependent companies can severely affect the business. When you are aware of these dependencies, you will make better risk assessments when making your investment.

Customer Engagement Lifecycle

The length of time that a company can keep its customers locked-in for repetitive revenues is an essential measure of a good software business. You can determine these factors by looking at the technology, novel offerings from competitors, the length of service contracts or license, and the cost of clients switching to competitors. An extensive engagement lifecycle and higher costs, coupled with switchover challenges is ideal. This is because it will help prospective investors to make more precise predictions of the earning potential of a software company in the long run.

Scalability Potential

The scalability of the software product will also have a significant effect on the tech stocks. Assessment of scalability potential is a crucial parameter when valuating a software company. For example, Microsoft is one company that has pioneered and made massive benefits by selling multiple copies of similar software on a large scale, resulting in increased profit earnings without extra costs. Scalability potential will help investors in determining the best technology stocks to buy now.

Implementation of New Technologies

Investors need to consider the openness of the software company in adapting novel business trends and technologies. This is important because today, the customary method of selling computer programs on a CD and leaving the consumer to handle the installation, usage, and self-learning no longer appeals to customers. Trendy software companies are now on social platforms, mobile, and cloud platforms. They now sell their software-as-a-service with unending subscription fees instead of the one-time payment for software.

Top Management

The management of the software company is also an important consideration. Look at core competencies such as decision making, strategy for future investments, stability, and driving guidelines of the top rank management of the software business. This is important because decisions and developments made by the managers of the company will affect the share prices and impact the business image, which will also affect the revenues.

Valuing a software firm before investing in it can be quite a challenge. However, you need to know whether your investment will rake in benefits in the long run, and this is why valuating a company is inevitable. Be sure to consider the above-mentioned guidelines to help you determine whether you are making a good investment in your software stocks.