You need not ask whether to have or not to have digital signage at retail outlets because not having it can put business owners at a disadvantage. A critical need for retail businesses is to convey their message. It is therefore essential for the retail company to have a strategy for visual communications that includes a variety of graphics and signs placed inside and outside the shop. By using Digital Signage TV, you can create custom communication that helps to engage customers and even influence the process of decision making when they make a purchase. You would be able to promote products and brands while connecting very closely with customers and create a unique shopping experience that they would like to repeat at frequent intervals. Tellingly, the business enjoys more footfalls that owe a lot to the technique of communication by using electronic display boards.
Digital signage is must
Any retail store has to include digital signage into its communication strategy to maintain the competitive edge in business. According to a recent survey by PwC, 59% customers arrive at the shop due to the inviting ambiance while 78% would like the assistance of knowledgeable sales personnel to assist them in shopping. Having a mix of permanent and temporary signage is an effective strategy for attracting customers and taking them through a fulfilling shopping experience that builds loyalty.
Get brands closer to customers
Besides creating a memorable visual experience with digital signage that grabs all attention, the excellent communication board can drive more people to the shop. It becomes easy to connect the brand with customers as well as the local market thereby giving more exposure to the products and services. You can manipulate the products to highlight the ones that you want to promote the most. You can use videos for communicating more efficiently and even provide an interactive experience to customers. The business gains from digital signage would become evident as you go through the remaining part of this article.
More people would flock to the store
When you place a digital signage outside the storefront, it will serve two purposes. Firstly, the bright and colorful dynamic display would attract customers and keep them engaged for some time as they consume the content. Secondly, the quality of content that has considerable marketing potential built into it could motivate customers to visit the shop and engage in the fruitful transaction. By telling customers about your business and products, you sow the seeds of a transparent relationship that blossoms with time. Signage helps customers to make up their minds before visiting the store. It saves time during shopping, as customers are already aware of what they want and need not keep searching.
Customer-centric content creates close engagement
To support the marketing strategy by addressing different groups of customers you can create specific content for specific customer groups and display it. The tailor-made content gives an impression that you care about customers, and that you are keen to address their problems by offering suitable products and services. This approach helps to remove barriers and create more closeness with customers who find reasons to buy your products with confidence. Since the message targets a specific group, its attraction increases many times and leads to longer customer engagement. The longer customers spend time at the stores higher are the chances of more business. The personal about what you create with targeted displays pays back heavily as it would reinforce customer loyalty.
Increase brand awareness
The flexibility of digital signage allows creating elaborate content that you can display by using the technological feature of scrolling. It would not have been possible had you used any static display because the size would be limiting the content. By being able to speak more about the brand, you create better awareness about the brand that helps customers to understand the value that the brand brings along with it. During the process of creating brand awareness, you share so much information about the company and the products that it also educates customers. They find enough justification for relying on the products and attach more value to it.
Encourage impulsive buying
One way of boosting sales is to coax and cajole customers and make them take hasty decisions. They might buy something at that moment which they would perhaps avoid if given more time to decide. Since you can instantly update and create new messages on the digital display screen, you can target some customers with messages that entice them and drive them towards making a purchase. You avail the opportunity of bringing products in front of customers instead of waiting for them to find it out and then impress upon them with articulated messages that they find hard to ignore and proceed to buy the product.
Play on the customer psychology to influence their decision
Not all customers come to the store with a mind that is committed to making a purchase. Instead, the majority of customers may be the vacillating type, who are not very sure about whether to go for the product that they have in mind or not. Digital signage provides the opportunity of influencing the decision making the process of such customers by displaying the right messages at the right time that can turn the scales in favor of buying the product. The message could provide the reasons that the customer is looking for to justify the decision of purchase.
Dynamic business promotion
Capitalizing on the ability of digital signage to create the content for the moment on an ongoing basis, you can gain mileage in promoting products that could sell well at any specific point in time. You can dynamically engage customers and promote the business and products according to the prevailing situation by taking a flexible approach to marketing.
For providing customers with the most personalized experience in shopping and increasing sales through targeted marketing, you have nothing better than digital signage that brings you closest to customers. The progress of business depends on how well you make use of digital signage.
Author bio: Ramon Clarke began as an advertising specialist who has installed Digital Signage TV in many of his projects. With a background in marketing and advertising, he has successfully guided many companies to augment their communication strategy. Ramon is a passionate angler and loves to embark on fishing cruises.